They may find the people most likely to submit a video were males in their 20s. Supporting more than 25 research students. Within your organization, you can encourage collaboration through the following methods. The first national public museum of the world. If you understand your audience, you can market to them more appropriately, with a strong knowledge of their behaviors and characteristics. All searches are based on an 'and' relationship between your keywords and filters. Successful museums are using this data to build theirresilience, influence funders and form collaborative partnerships.'. Connections. british museum audience development strategymybethel portal login. For the contemporary non-museum-going audience, these can seem imposing mausoleums, filled with curious dead stuff set in the past and bearing little personal relevance. The museum, as a medium to bridge between the artworks and the people, has a responsibility to alter this misconception. There are additional restrictions to the documents that will be available for re-use. Percentage of invoices paid within 5 days: 7%, Percentage of invoices paid within 30 days: 91% We aim to respond to emails within seven to tenworking days. Often, when we encourage workforce diversification, people think in terms of benefits that might be realised in 5, 10, 15 years time, but The Audience Agencys evaluation of the Learning Museums programme indicated both an immediate impact and lasting legacy on everyone who engages with museums as staff, participants and audiences alike. A significant piece of audience development content strategy is about getting that content seen by the right people. You can view marketing as a more direct, one-off approach, sharing the product with the right people, while audience development is more about getting people talking about your brand as a whole. The Act gives applicants two related rights: In some cases, where information is exempt from disclosure, the Museum is required to consider whether the public interest in maintaining the exemption in question outweighs the public interest in disclosure. In order to constantly improve the experience of our visitors and the service we offer, we pay close attention to the feedback and enquiries we receive. 6 0 obj transforming the study of natural history. How it worked To see the session details, click on the boxes below. Museum of London Strategic Plan 2018-2023 Watch on Vision At the Museum of London and the Museum of London Docklands, we connect people with the lived experience of London. British Museum Expansion Funding. Our collaborative style is enabled by a cross-cutting team of researchers and consultants. Visit the online shop. The Museums and Heritage sector is one of Britains finest cultural assets, encompassing over 1700 accredited museums. The British Museum recognised that the organisation's traditional marketing strategies, successful as they are, were simply not going to work for the target audience. All this is not to say that a business should choose audience development over marketing or vice versa, but that they are two complementary approaches that overlap frequently. 4th quarter The British Museum's buildings are of national importance, discover their story. With the streets of Edinburgh awash with culture vultures throughout the month of August, Audience Spectrum helped the EIF identify and communicate with their own audiences - both loyal and latest - amongst the throng. Audience development involves learning from your audience, and collecting data is an excellent way to do that. Acceptance of donations and sponsorship policy(pdf 124Kb), Anti-money laundering prevention of tax evasion and refusal of donations policy(pdf 376Kb), Equality and diversity policy(pdf 127Kb), Fraud, bribery and corruption prevention policy(pdf 114Kb), Further information on the Museum's human remains research, collection and policy, Safeguarding children and vulnerable adults policy(pdf 203Kb), Sustainable development policy(pdf 30Kb). Its permanent collection of eight million works is among the largest and most comprehensive in existence. endobj This will be the ability to start your search by looking through the classification and metadata structures for people, objects and places. LATEST UPDATE. Gaining more customers: Of course, growing an audience is a necessary component of any companys marketing efforts. In any conversation about audience development, youll probably hear about the 4 Cs. These are four concepts that identify the main principles of audience development. This will be reviewed by another manager who will determine whether further investigation or escalation is required and respond accordingly. Find out more about our publications. Institutions are striving to engage multicultural audiences and strengthen ties to their local communities. Combining evidence and expertise to explore important topics in the cultural sector. unCQ bQCT5uZq)hr^@Q8iJ$(mA,ABt^XP,Z`1K,[xn;e`{ 7qwqO(\W=!]m\0 4'fA0 ~fIc.,91Y$FeB619ljTCpX3.TV0H1a,I_>SFUCH9+88yHeYWFN[i61bo`x$vT,C6JxHZg,zG9GH0h0garxWL+49yChqH2JO. Organisational information, structures, locations and contacts: 1.1 Roles and responsibilities It should be seamless, and knowing how your audience communicates can help you develop an omnichannel marketing strategy that works for them. See annual reports and accounts, and reviews sections on this page, and the British Museum Management Agreement with DCMS, 2.5 Grants and donations New details have emerged of the impending radical overhaul of the British Museum's building and displays. The limiTaTions of audience developmenT. How the 'lives' of objects from their making, use, reception, loss, collection and later use can contribute to their understanding. Members of staff are allocated to pay spines within each job family according to their responsibilities and competencies. Please complete these forms carefully and provide as much detail as you can. endobj It is essential that cultural institutions create a relationship with. The British Museum, The Audience Agency and National Heritage Lottery Fund came together perfectly as three national organisations keen to share good learning, particularly around recruitment and diversification. Website design and development by UXB London, Case in Point | Edinburgh International Festival. The minutes will be posted here after they have been approved by the Trustees. We require the information to determine which conditions need to be applied and if any fees need to be charged. Evaluate the impact of Skills for Museums on the young employees and volunteers. history, architecture, people and acquisitions, Professor Sir Mark Walport FRCP, FRS, FMedSci, HonFRSE, Professor Dame Sarah Worthington DBE, QC (Hon), FBA, Cabinet Office Centre for Public Appointments website, Office of the Commissioner for Public Appointments (OCPA), British Museum's Governance Principles and Procedures, Acceptance of donations and sponsorship policy, Anti-money laundering prevention of tax evasion and refusal of donations policy, Fraud, bribery and corruption prevention policy, Safeguarding children and vulnerable adults policy, British Museum Management Agreement with DCMS, Terms of use for the British Museum Shop online, government's guidance on managing the risk of COVID-19, Statement of Investment Principles Implementation Statement, Statement of Investment Principles Implementation Statement, Re-use of Public Sector Information Regulations 2015. categories of Museum documents available for re-useand terms on which they are available. The British Museum Provide sector-wide oversight of the challenges, practices and key conversations surrounding audience and employee diversification initiatives. The production of exhibition and collection-based, educational, scholarly, conservation, archaeological, laboratory, research and other documents related to the collection: whether directly; through partnerships with museums, art galleries, research, educational or cultural establishments or communities, nationally and internationally; or through Museum-associated companies or third parties. Promote real, honest, independent reviews and work with others to show that they back your brand. Daily: 10.0017.00 (Fridays: 20.30) 65 0 obj <> endobj We hope to display the scientific records in future too. Re-use is the use of a document for a purpose other than the initial purpose within a public institution's public task for which it was produced. Financial information relating to projected and actual income and expenditure, procurement, contracts and financial audit: 2.1 Management AgreementManagement Agreement 20162020, 2.2 Financial statements, budgets and variance reports This model was used during the British Museums HLF Skills for the Future project, the Learning Museum.". With publications in all media, the Museum generates and disseminates important scholarship in all areas of the collection. Museums located beyond the convenience of a city centre face the further challenge of attracting visitors who are less mobile (financially and physically) in a competitive leisure market. If you need any further information about the contents of the Museum's Publication Scheme or have any comments about access to Museum information, please contact the Information Manager. Egypt Read more. Getting more of these insights can make your understanding of the product more complete and accurate. Some changes include: -. Combining evidence and expertise to explore important topics in the cultural sector. engaging and involving the widest possible audience. It is important for RESTORING THE BRITISH MUSEUM. Governance Legal status Board of Trustees Director Policies Please refer to our Terms of usefor information about reproducing images. Opens a pop-up detailing how to access wechat. Museum visitor research is a subset of museum audience research or studying the entire group of visitors to a museum versus the individual visitor to the museum. May 24, 2022. Research involves colleagues from across the Museum - often collaborating with others. Case in point: think that most brands create inauthentic content, but 86% find authenticity valuable when supporting a brand. You can even use these organic fans to help promote your product to others. I recently have been coming across different definitions of "audience development" and wanted to share them with you. Achieve meaningful creative and cultural change, working in place-based partnerships. Audience development is a necessity for all businesses, and you may have already performed some parts of it without knowing. We are working to make more of our documents available for re-use and may update this list as more documents become available. Information which is generated by the British Museum and included in this Publication Scheme may be reproduced for information and personal study only. Art.. an audience development handbook for public art galleries and museums. Include the methods you will use to reach your audience segments, such as: mailouts social media (Facebook, Instagram, Twitter) flyers posters newspaper inserts billboards Percentage of invoices paid within 5 days: 9%, Percentage of invoices paid within 30 days: 91% In the public interest, the British Museum has exclusive arrangements in relation to the following activities: Further inquiries about these arrangements can be made here:[email protected]. Public enquiries and feedback records are kept for up to two years. For information about the fees the Museum charges for different types of document, please contact us [email protected]. Should you be dissatisfied with the outcome of the second review, you may seek independent review from the Information Commissioner. Customers are becoming more and more skeptical of companies and advertisements. Omnichannel marketing uses all your channels or means of communication as one unified experience for the customer. This interaction can improve customer loyalty and retention, making them more likely to remain customers and purchase your product. He gained his PhD in Art History at the University of Bonn in 1993 after studying in Berlin, Rome and Paris. Additional information available from Learning and Audience Department. 3 0 obj Support: . Section 19 of the Freedom of Information Act (FOI) obliges every public authority to adopt an approved Publication Scheme. See governance sectionon this page, 5.3 Policies and procedures for the recruitment and employment of staff Changing cultural participation patterns through the pandemic and beyond. These are called 'museum perceptual filters' (MPFs), and are as follows: (1) the professional, (2) art-loving, (3) selfexploration, (4) cultural tourism, (5) social visitation, (6) romantic, (7) rejection and (8) indifference filter. With the streets of Edinburgh awash with culture vultures throughout the month of August, Audience Spectrum helped the EIF identify and communicate with their own audiences - both loyal and latest - amongst the throng. <> 10 Nov 2022. For general visitor information and collection questions, please [email protected]. Part of the benefit of building a community is that you create connections between people, meeting your audience on a more granular level. This report is based on a sample of 39,318 visitors from 105 varied museums those managed by local authorities, independent trusts, universities and national museums collected in the 2017/18 benchmark year. Due to current extraordinary circumstances, we wanted to launch the revamped Collection online to give you access to our fantastic upgraded online collection with all its new filters and features. Practical guidance and insights from an experienced team of audience developers. You may find more responsive users who comment and respond to your posts and those of others promoting your content. limited, and the people in charge of marketing have to make strategic choices, which means it is. The Marketing Department at the British Museum quickly identified that Grayson Perry: The Tomb of the Unknown Craftsman required a significant departure from their usual approach. Achieve meaningful creative and cultural change, working in place-based partnerships. If you're not satisfied by this a formal complaint can be made in writing, which will be reviewed by the relevant head of department. If you feel your message hasn't been addressed properly or within a reasonable time frame, please let us know. The Register of Trustees' interests is open to the public and may be consulted by contacting the British Museum: Below you'll find a list of improvements we're working on now. <>/ExtGState<>/XObject<>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI] >>/MediaBox[ 0 0 594.96 842.04] /Contents 4 0 R/Group<>/Tabs/S/StructParents 0>> On application to the Governance and Planning Manager. See reviewsections on this page andNational Audit Office, 3.3Funding agreement reports 9 Tactics to Build a Successful Museum Audience Development Strategy Know Your Audience Create Compelling Stories Develop a Content Calendar Grow Your Email List Write Your Museum Blog Run Live Streams on Social Media Optimize Existing Content Focus on Conversion Metrics Keep Your Audience Engaged Why Have a Museum Audience Development Plan? Please enable JavaScript in your web browser to get the best experience. 7 0 obj Please note that only written feedback can be formally escalated. Marketing: Departments must work together to be as effective as possible. creating a resilient and sustainable organisation. The Museum's postal address is: Different sectors in our community have faced specific challenges over recent years. R1 R2 R3 R4 R5 If you want to improve your audience development and increase engagement, contact us today to request a demo and see how Lotame can help you reach those business goals. Our priorities. Our expert team was commissioned to: Evaluation showed that the wider benefits of the programme actually went beyond the evident core recruitment success of the Positive Action approach: This simple, practical guide, complete with tools and templates, is a great resource, not just for museums, but for any kind of arts and cultural organisation looking to understand the benefits of and develop easy approaches towards diversifying their workforce. For example,faienceis the non-preferred term forglazed compositionbut these records are not returned. Maybe they were raving about the addition of a secret pocket on the inside or something more abstract, like the companys commitment to sustainable materials and work practices. It is located in the Bloomsbury district of the borough of Camden. The carrying on strategy of development and realizing competitive advantage could be done by adequate substrategic activities and . Requests for re-use should be submitted in writing and, when possible, via email to the addresses provided. C2 C3 C4 C5 C6 endstream The British Museum welcomes questions and values opinions and comments from visitors and members of the public. Its eight million objects allow us to explore the extraordinary diversity of human cultures, from small communities to vast empires, to discover the many forms and expressions human beings have given to every aspect of life, and to realise how closely they are interconnected. Audience development strategies, especially if they use data, can help you get this personal edge and reach your customers on a personal level. Promote real, honest, independent reviews and work with others to show that they back your brand. british museum audience development strategy. Senior Marketing Manager. The Museum has a 'preferred' term in all cases, but there are some other 'non-preferred' terms which are in general use elsewhere. A remarkable 52% of people* visited a museum in 2016/17 and an even greater 74% visited a heritage site. It documents the story of human culture from its beginnings to the present. Contributing time and resources to a good cause is always an excellent way to build up your image. We look forward to continuing to develop, with our partners, actionable findings to help museum directors navigate change and lead their institutions into a vibrant future. Download Free PDF Nov 2016 - Present6 years 3 months. Explore the data interactively with Power BI. It asks you to engage with your audience and get them talking. You can learn how they reach you, what they like and dont like about your product or service and much more. 3. C5n5w&ko{X@:C- ;G%kL$?!_X\#|y|&lC We are always looking for talented people to join us. The PSI Regulations are based on the principles of fair, transparent, consistent and non-discriminatory access. Thank them when they purchase from you and show your appreciation for their business. What Bob is saying, and I completely agree with, is that your customers aren't absent from audience development. The Museum's research is underpinned by our strategy and follows the Museum's Code of Good Research Practice. Long-case clock, from Kendal. The information listed in the Publication Scheme is generally made available in electronic format but can be provided as a hard copy on request in writing (email is acceptable) or by phone. We aim to respond to messages within five working days. If you have difficulty in identifying the precise information you require, or difficulty in making the application in writing, Museum staff will be pleased to help. Job Summary: Reporting to the Executive Director, the Director of Visitor Experience functions as a high level manager, coordinating strategy and implementation of all programming relevant to the Burke Museum visitor experience and audience development. As restrictions and timelines have varied by place, so have audience responses. The British Museum is a public museum dedicated to human history, art and culture located in the Bloomsbury area of London. They are friends, family, members of your business network, even people you met on an online forum. The majority of consumers 63% expect personalization to be a standard of service, and 53% feel a brand recognizes them individually when they get exclusive offers. Its principal regulator is the Department for Digital, Culture, Media & Sport. For the purposes of PSI, a document is any collection of information or data in any form, including print, visual, digital, electronic and sound recordings. Marketing budgets are. Social outreach is a great example. The marketing challenge was to sell 60,000 tickets at 10 each, bringing a new audience through the doors with a very different exhibition than the public might expect from The British Museum. The Museum permits (whether directly or as above described) the commercial or non-commercial re-use of certain documents created for its public task. People flock to discuss the brands they love with other people online. british museum audience development strategy. 10% off for Members Become a Member and enjoy a 10% discount at all of the Museum's shops. Audience development offers qualitative insight into the minds of your users. Main entrance tothe British Museum. <>>> Further improvements to the sort order are still required because the sorting filters don't all work as expected, for example, by Museum number. Our free national audience data and development tool, Our tool for touring companies in the performing arts. Updated on 29th May 2020, we improved the layout of the results screen and the object details. Requests for review by the Information Commissioner should be made in writing directly to: The Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF. Discover moreabout the history, architecture, people and acquisitionsthat have shaped the Museum. Their age profile and the mix of ages within family, school and adult groups Their socio-economic status Ethnicity Whether they are UK or overseas residents Authorisation to reproduce such material must be obtained from the copyright holders concerned. They are friends, family, members of your business network, even people you met on an online forum. Cross artform. A full statistical appendix is available to accompany the report. Our passion for this project was born of understanding that direct link between having a diverse approach to who you employ, who your trainees and volunteers are, and how that flows right through to your audience. It's not yet possible todistinguish between different curator's comments. Some of the exclusions to PSI are: As a public cultural sector body in the UK, the British Museum is under the scope of the Re-Use of Public Sector Information Regulations 2015. Current written protocols, policies and procedures for delivering our services and responsibilities: 5.1 Policies and procedures for the conduct of business Thank you for your patience and support during this uncertain time. Arts Council England drops arts and culture research specialists The Audience Agency from sector support role, handing new contract for data insights to global consultancy firm PricewaterhouseCoopers. The Museum will not make available for re-use the documents that fall outside the scope of PSI (exclusions list). The Act establishes a right of access to all types of recorded information held by public authorities and imposes obligations on them to disclose information, subject to a range of exemptions. SUBSCRIBE. Email:[email protected]. Audience development can sometimes seem like a nebulous concept. They are making efforts to reflect diverse experiences and perspectives, and create spaces that are . Working with the British Museum to create a Roadmap resource, complete with tools and templates, that can be used by organisations across arts, culture and heritage to diversify their recruitment practices. The business and marketing strategies are also influenced by migration. See annual reports and accounts, and government transparency agenda sections on this page, 2.13 Internal financial regulations This has been fixed 13/05/20 and where the image is good enough quality it will be 2500px along its longest edge. . Sharing data, cross-promoting and other forms of cooperation can help you reach the right people. So what exactly are we trying to accomplish with audience development? We are recognised by UK Research & Innovation as an Independent Research Organisation (IRO), and play an active role with other IROs to promote research across Museums, Galleries, Libraries, Archives and other Heritage Organisations. During his time as Director of the Folkwang Museum, he oversaw a major building project with the acclaimed architect David Chipperfield, as well as several blockbuster exhibitions and many key acquisitions. When you build relationships, you create connections. In building relationships, you create a direct connection to the customer, endearing them and improving their perception of your business. Christine Anagnos, Executive Director, AAMD Introduction Most people. Research strategy Overseeing research at the Museum Key information Email: [email protected] View the Museum's Code of Good Research Practice The Museum's research is underpinned by our strategy and follows the Museum's Code of Good Research Practice. Marketing tends to focus on the product. Finding what brought an audience to a company can help the business market more effectively, hopefully bringing in more audience members with the insights gained. The British Museum is the most popular visitor attraction in Britain for the ninth year running, figures show. See Trustees section on this page and individual department pages, 1.4 The locations of and public access arrangements to establishments managed by the MuseumVisit, 1.5 Contact details for the MuseumContact us, 1.6 Subsidiary bodiesRegistered addresses and details. A full statistical appendix is available to accompany the report. Anyone can make a request for information to the Museum, although the request must be in writing (letter or email). The British Museum shop has a range of unique gifts, replicas, games and more. Print advertisements, billboards, commercials, brand deals and more target anyone who sees them. people under 35, regular visitors, people who never visited the museum, etc.). The British Museum's 'public task' under theRe-use of Public Sector Information Regulations 2015('the Regulations') consists of its functions under theBritish Museum Act 1963, theMuseums and Galleries Act 1992and related legislation, such as theTreasure Act 1996, thePublic Records Act 1958and theFreedom of Information Act 2000. 4 0 obj No. The promotion and provision of access to the Museum's collection and exhibitions: in the Museum; on loan, in partnership with other museums, art galleries, research, educational or cultural establishments or communities, nationally and internationally; and in all and any media formats. endobj These policies are constantly updated in line with new legislation and developments in best practice. Please note,not all images are high enough resolution to convert. Innovations to better amplify the art collections, particularly art pieces that . Carefully reviewing your audience and learning about them allows you to send content where your target will receive it positively. If you're dissatisfied with the outcome or the handling of the internal review conducted by the Museum you may seek an independent review from the Information Commissioner. Target users based on behaviors they've displayed off-site or to reach users on other properties., Half my advertising is wasted, I just dont know which half. Call it a clich,, Imagine being able to optimize your perfect AUDIENCES targeted across smart phones, tablets, laptops and. Decision making processes and records of decisions: 4.1 Minutes of senior level meetings 16:10 - 16:55 Final thoughts on Strategy. Providing personalized experiences, showing your appreciation and continuing to offer the features they want can help increase customer loyalty and keep them coming back to your brand over and over. Audience development focuses more on the human element of your audience what they like about you, what they may want to see, how they use your products, etc. Your request should include the following information: your name and address for correspondence (it can be an email address), the document you are requesting and the purpose for which you intend to re-use it. Many museums have evolved, through sporadic acquisitions and the generous bequests of benefactors, to hold a diverse range of objects, often housed in older heritage buildings. Responsible for a wide range of creative projects + partnerships across VICE's media distribution, the production and strategy of multi-platform video publishing for VICE TV and the management of special VMG initiatives in the UK and internationally. self-evident that it makes business sense to start with . Audience development asks you to examine all facets of your audience and use that information to reach them effectively and pull in new customers. The roles and responsibilities of the Board of Trustees and the Director are set out in the British Museum's Governance Principles and Procedures. We aim to respond within two working days. Collections: Service delivery: Our research is focused onfour key areas: Research at the Museum is overseen by the Head of Research working closely with Heads of Departments, as well as the Research Managers and Research Publications Editor. %PDF-1.5 % Leaving the impressions your business makes up to chance can be messy at best, disastrous at worst. It involves several steps. Featured content: Collaborate with your audience by having them submit real photos or reviews of them using your product. Weve learned from day one how essential collaboration is, and it applies to everything from departmental cooperation to audience interaction. Museum Audience Research is the understanding of the overall museum market. In 2012 Hartwig Fischer was appointed Director General of the Staatliche Kunstsammlungen, Dresden (State Art Collections, Dresden), with responsibility for 14 museums and associated libraries, archives and research centres. Permission to reproduce information in the Publication Scheme does not extend to any material which is identified as being the copyright of a third party. Percentage of invoices paid within 5 days: 6%, Percentage of invoices paid within 30 days: 92%, Percentage of invoices paid within five days: 7% (3%), Percentage of invoices paid within30 days: 88% (73%), Percentage of invoices paid withinfive days: 5% (3%), Percentage of invoices paid within30 days: 87% (74%), Percentage of invoices paid withinfive days: 5% (5%), Percentage of invoices paid within30 days: 78% (86%), Percentage of invoices paid withinfive days: 9 (3%), Percentage of invoices paid within30 days: 87% (89%), Diversity summary report, 31 March 2021 (PDF 174kb), Diversity summary report, 31 March 2020 (PDF 102kb), Diversity summary report, 31 March 2019(PDF 132kb), Diversity summary report, 31 March 2018(PDF 195kb), Diversity summary report, 31 March 2017(PDF 195kb). S1 S2 S3 S4. If you're dissatisfied with the response you've had from the Museum in respect of a request for information you may invoke the appeals and complaints procedure. On application to the Information Manager, 6.3 Register of gifts and hospitality provided to Trustees and senior personnel The main reason I am sharing is to show you how audience development includes: audience building; building relationships; community, collaboration, connection and caring; engagement, participation and audience involvement; increasing ticket sales, subscribers, members . Understanding audience development. You can appeal to your customers more successfully and add value theyll truly appreciate. See governance and Trustees sections on this page, 1.2 Organisational structure Say a company that makes golf clubs asks people to submit videos of their best swing with their new product. Daily: 10.0017.00 (Fridays: 20.30) On request from Information Desk The fund is designed to support galleries to develop and trial new models for engaging audiences that will increase immediate . Percentage of invoices paid within 5 days: 6%, Percentage of invoices paid within 30 days: 90% Please enable JavaScript in your web browser to get the best experience. We expect visitors to be patient and considerate, and won't tolerate any abuse to any member of staff in any form. Resources functions: Now understanding visitors and developing those audiences are key elements to ensuring museums and heritage venues are sustainable with a long-term future Performance indicators, audits, inspections and reviews: 3.1Annual report Good communication and understanding each others' goals make sure our work supports one another and we can make the most of any overlap between our audiences. The British Museum is unique in bringing together under one roof,the cultures of the world, spanning continents and oceans. If considered appropriate, a final attempt will be made to provide a satisfactory response. The Citi exhibition 'Manga' (23 May - 26 August 2019) attracted the youngest ever audience to a charged-for show at the British Museum. Effective audience development looks different for every venue, as it is tailored to the specific needs of a museum and its consumers. The Public Sector Information (PSI) Directive is a European open data policy intended to encourage the availability, circulation and re-use of documents generated and stored by public institutions, for private or commercial purposes, with minimal constraints. An audience plan allows a company or brand to capture the attention of a specific target group (Waltl, 2006). Tweet us@britishmuseum The marketing manager Jessie Hunt decided to target early adopters and innovators to try and convince them to see the British Museum as a place to see . Vacancies are advertised from time to time on theCabinet Office Centre for Public Appointments websiteand the British Museum website. involved in cultural marketing will be able to identify with this description. The British Museum produces a range of publications that showcase the scope and depth of the research it undertakes. See trustees sectionon this page. From data collection on an individual level to providing access across devices, Lotames powerful suite of data technologies and tools, including second- and third-party data, can help you increase engagement across the board. The first step is to seek an internal review of the decision you have received. hb```f``d`220 PVe=^0}1wZkWW)3TB@&>JSMf` k6"&M For accessible versions of this report, please contact [email protected]. endobj stream We have also updated some of the font sizes and spacing, which will hopefully to make the text easier to read. 43% of visitors were 25-34 age group, the youngest on record 34% of visitors were BAME, with a significantly higher proportion of Londoners 22% of visitors were from the Entertainment Culture Segment, ten times the usual level for a paid exhibition at the museum The exhibition beat its ticketing targets by more than 20,000. . Museum digital strategies typically center around several themes such as access, collections, web presence, visitor experience. Whatever method you choose for implementing audience development, Lotame tools can help you do it. Reaching your audience across channels becomes easier when you know them and their habits. The Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, CheshireSK9 5AF. If this is likely to take longer, this will be communicated to you as early as possible. See governance section on this page andJobs, 5.4 Customer serviceContact usAccess facilities, 5.5 Records management and personal data policiesWebsite terms of use, 5.6 Charging regimes and policiesTerms of use for free image serviceTerms of use for the British Museum Shop onlineBMImages terms and conditionsBMImages help, 5.7 Collection and collection careCollection online, 6.1 Asset registers Old links to terms within authorities are currently not being redirected to the new site. Seeannual reports and accountsand reviews sections on this page, 2.4 Spending reviews Your complaint will be reviewed in the first instance by the Museum's Rights Manager. $.' Also, you can sort by criteria which aren't relevant to your results, such asdenominationwhen searching forvases. See annual reports and accounts, and government transparency agenda sections on this page, 2.3 Purchasing plans for exhibits and planned expenditure for exhibitions London, United Kingdom. Written feedback is preferred to ensure accurate record-keeping. ",#(7),01444'9=82. See annual reports and accounts, and reviews sections on this page, 2.6 Financial audit reports advantages and disadvantages of product development tutor2u; adelaide endodontic specialists; who is leaving the young and the restless 2022; . One way to make cultural institutions more accessible is through an audience development strategy (Solima, 2017). The outcome of this second stage will be communicated to you by email within 20 days of submission. Strategic masterplan aims to redisplay collections and overhaul building. It may not be clear how objects are being sorted. You'll receive an initial response within 20 days of submission. Please note that the British Museum is not able to consider and reserves the right not to investigate and respond to the following: We reserve the right to update this list at any time. The British Museum is unique in bringing together under one roof, the cultures of the world, spanning continents and oceans. See annual reports and accounts sectionon this page, 6.2 Disclosure logs We can learn a lot from looking at how other people do it and VICE Media. The processes and policies by which the Museum is governed are publicly available, as are many documents outlining developments, plans and priorities. Only documents that are created, stored or disseminated in order to fulfil a public institution's public task are under the scope of PSI. May 23, 2022 ; korn tour history; miniature poodle weight at 4 months . Leave a review or direct message us atfacebook.com/britishmuseum If contact details are provided, we aim to respond to voicemail messages within 10 working days. JFIF C The Museum's governance policies and principles regulate the proceedings of the Board, and facilitate the exercise of its functions in pursuit of the Museum's planned objectives. Different sectors in our community have faced specific challenges over recent years. , can help you increase engagement across the board. Part of the benefit of building a community is that you create connections between people, meeting your audience on a more granular level. 2.3 People The British Museum Board of Trustees is now more international than at any point in our history. Creating and promoting content is a necessary step in growing an audience and building your brand, but if no one is around to engage with it, it can fall flat. That is, it is about showing your product to the customer in a way that shows them the benefits. Animals See the collection . We help you deliver on your artistic vision, social purpose and business resilience. and other finding aids:ResearchCollection online, 7.4 Services for which fees are charged and details of those chargesBMImages helpThe British Museum Shop, 7.5 Opportunities for volunteersVolunteer, 7.7 Publications, leaflets, booklets and newsletters In practice examples of how our tools and techniques support cultural organisations. So lets go over audience development, its relationship to marketing, key elements and goals. Opens a pop-up detailing how to access wechat. He began his career in museums as a research assistant and then Curator of 19th Century and Modern Art at the Kunstmuseum Basel, Switzerland before becoming Director of the Folkwang Museum, Essen in 2006. Successful museums are using this data to build their resilience, influence funders and form collaborative partnerships. We're committed to ensuring the Museum is run in an open and honest way. Arts & Culture. Last entry: 16.00(Fridays: 19.30), Re-use of Public Sector Information (PSI). If you would like to read further information on transparency, visit theDCMS website. Its free material, and many would love to have you feature them in front of your followers. If you have any questions regarding the re-use of documents that aren't listed under this section, please contact us [email protected]. Five strategic priorities will be at the core of the Museum's activities until 2031: securing the future of the collection. Object valuation requests and sale offers, Speculative applications for jobs, internships and work experience, Any matter which is the subject of any legal dispute or legal proceedings, Any enquiry or feedback containing abusive language, Enquiries and feedback which don't comply with the British Museum, Enquiries and feedback causing unacceptable levels of stress for staff and using disproportionate resources, Feedback which is considered to have no basis or genuine substance, Ongoing correspondence which is repeated and vexatious. 2.3.2.2 Equality and power distance. The PSI Regulations regulate the re-use of documents created, stored and disseminated by public institutions in the UK in the course of fulfilling their public task. Hartwig Fischer took up the post of Director of the British Museum in April 2016. The Audience Finder data, however, shows us that museums are evolving to bridge this gap. More information about the categories of Museum documents available for re-useand terms on which they are available. Practical guidance and insights from an experienced team of audience developers. This overlap is quite common, as audience development methods often use marketing tactics, and marketing tactics can help build an audience or improve customer loyalty. 1 0 obj How objects can reveal the social, cultural, religious, creative, economic and political history of their makers, users, owners, depositors and collectors. On the other hand, if they like getting reminders of things they forgot, it might be better to send these notifications after theyve abandoned an item in their cart. Currently thumbnail images aren't available in the download. Drawing of the King's Library at the British Museum, in 1880. How objects can be best cared for in order to ensure their preservation for future generations of researchers and the general public. Use our data and development toolkit to share, compare and apply audience insight. VISUAL NARRATIVE. On application to the Head of Finance, 6.4 Register of interests The British Museum is a public body under the terms of the Act. The Museum's aim is to hold a collection representative of world cultures and to ensure that the collection is housed in safety, conserved, curated, researched and exhibited. Users can contact you and shop in a plethora of different ways. We can confirm we have complied with the government's guidance on managing the risk of COVID-19. These messages are reported on a monthly basis and inform decisions taken around the Museum. A public institution's public task is a description of the institution's core aims, functions and responsibilities as determined either by law or custom. Any response timelines stated on the website may therefore be subject to change without notice. Thank them when they purchase from you and show your appreciation for their business. Online forums, Facebook pages, LinkedIn groups, and Instagram communities are perfect examples of these. developing the gardens and galleries. The annual report and accounts give an overview of the Museum's activities and show how the Museum's resources are spent: Annual and biennial reviews of the Museum's work in London, in the UK and in rest of the world. Of course, audience development is essential for those institutions looking to drive footfall, grow digital user numbers and share their cultural value as broadly as possible. phone: +44(0)20 7323 8000, See newsletter sign up at the bottom of this page, 7.9 Media releasesNews and press releases, 7.10 Publication for the purposes of Part 6 of the Tribunals, Courts and Enforcement Act 2007Protection from seizure. High engagement levels show they are interested in what youre saying and have indicated an emotional reaction. The roadmap includes templates and tips that contribute to a really useful and practical document for a sector that is increasingly coming to understand that, whilst diversifying your approach to recruitment can be both tough and time-consuming, the benefits far outweighed the challenges and sooner than you might think. If a fee is to be charged, this will be calculated according to the Fees Regulations published by the Information Commissioner. Finally, show your audience you care. Commission and creatively manage a team of artists and graphic designers to add life to the resource, including the creation of three short animations, focussing on key things the museum learnt during the 3-year process. Museum visitor study, is the process to understand museum visitor behavior and outcomes. What is missing from that is the roles that might need to be created and filled, the skills that are needed and the specific expectations of employees in regards to implementing the digital strategy. Discover the breadth of our research, the wide range of related publications, and learn about our research studentships. Our strategy and vision A strategic plan to take the museum to 2023. Alejandro Santo Domingo and Weijian Shan have been appointed by the Board as Trustees of the British Museum for a term of four years, commencing 7 July 2022. As restrictions and timelines have varied by place, so have audience responses. . Any errors will be with the source data and should be reported individually through the feedback form for the object. Supervisory and management: This process is part of the concept called audience development. !q7!&5^=0\>CY&K7Yv$O?Ey:Orsmg/k6E ~h`&Y^?Y.0 F Finally, show your audience you care. British Museum, in London, comprehensive national museum with particularly outstanding holdings in archaeology and ethnography. Marketing. For instance, if people begin to post about a new sweatshirt from a clothing company, that company can review comments and data from these posts to see what people liked about the shirt. Audience development, however, focuses on building relationships and leans into word of mouth and social media discussions. Our expert team was commissioned to: Evaluate the impact of Skills for Museums on the young employees and volunteers. See individual department pages, 1.3 Trustees, management board members and senior staff It will take us a few more weeks to convert all the images to make them zoomable. When you know what makes your audience tick, you can use this to inform your product development and marketing efforts. Youll have to word these statements carefully, however, as authenticity is essential. View the Museum's Code of Good Research Practice. Havering Museum Access & Audience Development Plans Audience Development Plan: Section 2, Situational Analysis Matthews Millman Ltd June 2007 5 These objects range over many centuries, from prehistory to the present and though the quantity is not large, they are worthy of display and provide a rich resource around which to build the museum. It encourages galleries to create innovative public programs that engage artists and the community. As part of the UK government commitment to transparency, the British Museum is making available information about its structure, pay and expenditure. Accordingly, we recommend that queries and communications be sent to the Museum electronically, however, it remains possible that we may take longer than usual to respond, and may not at present have the ability to address the full range of Museum issues. All information listed in the Publication Scheme is available free of charge. The museums range in scale from specialist to broad collections, offering uniquely different visitor experiences. The Board of Trustees comprises up to 25 members. Engagement. There is no one measurement of how much your audience has developed, and it covers many different ideas. Daily: 10.0017.00 (Fridays: 20.30) The new Collection online is here. Information about the services we currently provide including leaflets, guidance and newsletters produced: 7.1 Information about the collection and related research material, including catalogues Fill in this form and a member of the Lotame team will be in touch. Events and community outreach programs are great opportunities to reach the public think libraries and schools. Due to current extraordinary circumstances, we wanted to launch the revamped Collection online to give you access to our fantastic upgraded online collection with all its new filters and features. The audience development part of your marketing is making sure you're creating products your audience is asking for, while acting as a resource to those consumers - completely free of charge. audience of middle class people with higher education and a relatively high income. Changing cultural participation patterns through the pandemic and beyond. to understand the people's general attitude towards migration as it can influence firms' ability to bring international managers to host country. Last entry: 16.00(Fridays: 19.30). Establishing an audience development plan is essential for businesses that intend to do better in the consumer market. Discover more about the history, architecture, people and acquisitions that have shaped the Museum. The Trustees of the British Museum. If you're dissatisfied with the outcome of the first review, you can request for your complaint to be reviewed by the Museum's legal department. When you activate and optimize your omnichannel initiatives, you create a unified experience for the customer, linking different communication routes and streamlining the customer journey. This statement of the Museum's public task is reviewed regularly and is due to be considered again in May 2021. The ability to zoom in on object images is one of the best features of the new Collection online database. [email protected] This study provides art museum leaders with a clear set of findings for their consideration. Conduct interviews with museum staff to gauge and report on broader organisational change. News. This is where the data for an object has more than one way to be classified. British Museum gears up for radical modernisation project. 71 0 obj <>/Filter/FlateDecode/ID[<255E68C5839F80B4605967F90FCF0884>]/Index[65 17]/Info 64 0 R/Length 53/Prev 41947/Root 66 0 R/Size 82/Type/XRef/W[1 2 1]>>stream Supporting this community and encouraging it can help your audience feel more in tune with your brand and other fans who share similar interests. However, these are typically positive side effects of the real goal developing the audience. Find out about other Museum research projects on the National Archives website. The British Museum Redevelopment Project has gained some more positive news with the announcement of a 25m ($38m) gift from John Sainsbury, the former chairman of Sainsburys (UK retailers) and Conservative peer. Read the Museum's Code of Good Research Practice. Phone: +44 (0)20 7323 8241 A94 The methodology involves critical analyses of the MNA based on the fundamental principles of management as utilized in museums: planning, directing, organizing, and controlling policies, resources and programs pertaining to intangible heritage. Website design and development by UXB London. However, you also have the option to leave a voicemail message by calling +44 (0)20 7323 8750. Great Russell Street Consolidate findings from museum partner staff, young volunteers, trainees and other stakeholders into a useful and engaging roadmap resource in order to share the projects findings with the wider museum sector. For staff, available on application to the Head of Finance, 2.8 Pay and grading structures See governance sectionon this page, 5.2 Policies and procedures for the provision of services 81 0 obj <>stream The so-called "Rosetta Project" will see the London landmark comprehensively redisplay its permanent . See government transparency agendaandJobs, 2.9 Procurement and tendering procedures and copies of tender documents Communicate with consumers interactively to enhance user stickiness. If you know your audience responds well to push notifications because they like the new information it brings them, you could try sending them at opportune times, such as when they enter a store. You may be looking for new people . If you search for an object using accents, it doesn't return records where the data doesn't have the accent applied, for example, typingDrerdoesn't suggestAlbertus Durerus. In practice examples of how our tools and techniques support cultural organisations. <> It can be much less expensive if not free to implement audience development campaigns. The remaining four Trustees are appointed by the Secretary of State for Digital, Culture, Media & Sport on the nominations of the presidents of: The Chair is elected by the Board from among its members. n 3 ' 'There are clear examples of museums reaching and connecting with their local communitiesand contributing to important political agendas of social cohesion, improving health and wellbeing and boosting the visitor economy. 2 0 obj It had an 18% increase in visitors due to the opening of its Islands development . If you search for this then you don't get results. When you build relationships, you create connections. Both approaches use extensive data, such as demographic information, preferences and more, to inform strategy and decisions. Doing so can help you improve customer satisfaction and help you market to them more effectively. Where fees are payable, the enquiry will be answered within 20 working days from the date of receipt of the fee. Developing your audience is an excellent way to understand how they operate. Finding ways to make them repeat customers and improve brand loyalty can be extremely valuable to retaining and growing your audience base. Youll have to word these statements carefully, however, as authenticity is essential. London WC1B 3DG It takes its form in UK law as the Re-Use of Public Sector Information Regulations 2015 (the PSI Regulations). xj@z % Most of the British Museum Trustees are appointed by the Prime Minister through a recruitment process run by the Department for Digital, Culture, Media & Sport (DCMS). Below you'll find a list of improvements we're working on now. It's sponsored by the Department for Digital, Culture, Media & Sport with whom it has a Management agreement. Audience development encompasses a broad umbrella of tasks that help you grow and nurture your audience. If your message is of a particularly complex or sensitive nature it may need to be escalated or shared with another department or more senior member of staff to investigate and develop an appropriate response. Director Sharon Ament talks about her vision for the museum. 3rd quarter It aims to increase participants' skills and expertise in developing digital strategies and engaging new and existing audiences. Arts organisations are defining audience development by doing it. h|V64)vvI&JCUf!lEYPF8,(%9G||S?n%KR>&iq,I->oSrl%l3YWCz69-; +OJV[q Requests for internal review should be submitted in writing to the Information Manager at the Museum. This global community of museums provides the ideal context for the shared study and display of the British Museum s collections, allowing joint research programmes, the circulation of exhibitions, and the exchange of people and skills. hbbd``b`Z $C'`f@3&F Fb-? For accessible versions of this report, please contact [email protected]. Whatever method you choose for implementing audience development, Lotame tools can help you do it. There is a strong latent demand across the world for access to the British Museum's curatorial expertise. %%EOF Businesses in virtually every industry know audience engagement is essential to the growth of a company. The purpose of the Digital Strategy Development Working Group is to produce material and guidelines that can help museums with the process of developing a digital strategy. endobj The Audience Agency is passionate about the arts and culture sector being for and of everyone and recognises why that requires everybody working in the sector to be reflective of everybody beyond it. More broadly, the report serves to illuminate how Englands amazing range of museums is able to serve such a vast cross-section of its people. London, United Kingdom. Audience development strategies, especially if they use data, can help you get this personal edge and reach your customers on a personal level. This procedure works alongside theBritish Museum visitor regulations. Tweets by @aardista . The Museum will endeavour to respond to your requests for re-use within 20 working days of submission. Floating pagination bar on the results so you do not have to scroll to the bottom to advance to the next page, When you come back to the search results from the object page it remembers where you were, On the object details page more space has been given to the image and text by reducing the header size, The Next and Previous buttons are now fixed so it is easier and quicker to scroll through objects. The membership of this committee has both current Trustees and co-opted members from universities and other research organisations. Read our FAQs and if you still have a question, get in touch via our contact us form. More information is available atombudsman.org.uk. endobj Closed to the public due to the coronavirus outbreak, aquarium staff have allowed their penguins and porcupines to explore the museum free of guests and shared these animals' field trips on social media, gathering several millions of views! Retain your audience: With an existing audience, you can build deeper relationships with them that may help keep them as your customer for much longer. If you'd like to tell us about any problems you have using Collection online, or if you have suggestions for ways we can improve it, please fill out this feedback form. The British Museum We'll keep you posted. 0 However, there are still outstanding issues. The appeal should be submitted in writing and, when possible, by email [email protected]. - Exhibition business planning, setting KPI targets, scoping out income and expenditure. Some marketing tactics that overlap with audience development or may use the information gained from it include: Audience development is much more dependent on the humans involved. Establishing an audience development is a necessary component of any companys marketing.. Audience by having them submit real photos or reviews of them using product. May not be clear how objects can be much less expensive if not to... And wo n't tolerate any abuse to any member of staff in any form up your image challenges over years... 4Th quarter the British Museum in british museum audience development strategy and an even greater 74 % visited a Museum in April.... In 1880 University of Bonn in 1993 after studying in Berlin, Rome and Paris sponsored the. An audience plan allows a company range in scale from specialist to broad collections, art... & f Fb- sense to start with 7323 8750 touch via our us., billboards, commercials, brand deals and more, to inform your product can sometimes seem like a concept! From an experienced team of audience development plan british museum audience development strategy essential for businesses that intend to do in! As are many documents outlining developments, plans and priorities of mouth and social media discussions people with education... Artists and the Director are set out in the Bloomsbury district of the public tailored to addresses! Miniature poodle weight at 4 months loyalty can be messy at best disastrous! To zoom in on object images is one of Britains finest cultural assets, over... Cheshiresk9 5AF a Final attempt will be answered within 20 working days ( 7,01444!, replicas, games and more skeptical of companies and advertisements |y| & we. Be in writing ( letter or email ) n't get results are making efforts reflect! Generations of researchers and consultants ( exclusions list ) about your product creative and cultural change, working place-based. Berlin, Rome and Paris with publications in all media, the enquiry will be the to... Responsive users who comment and respond accordingly and have indicated an emotional reaction and... Particularly outstanding holdings in archaeology and ethnography guidance on managing the risk of COVID-19 than at point! More than one way to make the text easier to read % PDF-1.5 % the! Personal study only their business entry: 16.00 ( Fridays: 19.30,. Our community have faced specific challenges over recent years are striving to engage audiences! Touring companies in the British Museum website perfect audiences targeted across smart phones, tablets, and. Uses all your channels or means of communication as one unified experience for the Museum will not make available re-use... 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Easier to read if considered appropriate, a Final attempt will be calculated according to the customer,. Regarding the re-use of public sector information ( PSI ) Scheme may be reproduced for information about categories. Broader organisational change % Leaving the impressions your business makes up to chance be... Touring companies in the Bloomsbury district of the King & # x27 ; s Library at the of! May find more responsive users who comment and respond accordingly their preservation for british museum audience development strategy of! Audience, you can sort by criteria which are n't relevant to results! Striving to engage multicultural audiences and strengthen ties to their responsibilities and competencies visitor experiences Lane. Reach the public, the cultures of the world for access to the Museum will make... You met on an online forum % increase in visitors due to the.! You know them and improving their perception of your business network, even people you met on online... The attention of a specific target group ( Waltl, 2006 ) 16.00 ( Fridays: 19.30.... You, what they like and dont like about your product development and marketing efforts target anyone sees. Introduction most people acquisitionsthat have shaped the Museum is unique in bringing together under one roof, the cultures the. Purchase your product to others job family according to their local communities improvements we & # x27 ; s expertise. Source data and development by doing it Anagnos, Executive Director, AAMD Introduction people. That most brands create inauthentic content, but 86 % find authenticity valuable when supporting a brand institutions striving. And collection questions, please emailinfo @ britishmuseum.org drawing of the best experience you choose for audience... Work together to be considered again in may 2021 realizing competitive advantage could be done by adequate activities! Are using this data to build up your image growth of a specific group. A necessary component of any companys marketing efforts to identify with this description as can! Director of the collection and employee diversification initiatives in your web browser to get the experience! Insights from an experienced team of audience developers bridge this gap will receive it positively of others promoting content... Their story outcome of this second stage will be communicated to you as early as possible from across the,. Skills for museums on the national Archives website know what makes your audience has developed, and spaces! To redisplay collections and overhaul building satisfactory response effectively and pull in new.! In cultural marketing will be made to provide a satisfactory response of submission and disseminates important scholarship in all of... Authority to adopt an approved Publication Scheme Museum - often collaborating with others to that! ( 7 ),01444 ' 9=82 capture the attention of a specific target group Waltl! Around several themes such as demographic information, preferences and more online forum vacancies are advertised from to... Review, you can learn how they reach you, what they and! Hear about the categories of Museum documents available for re-use and may update this as... Pages, LinkedIn groups, and the Director are set out in the British Museum has! This study provides art Museum leaders with a clear set of findings for their business and acquisitionsthat shaped. 2016/17 and an even greater 74 % visited a Museum and included in this Publication Scheme available! May seek independent review from the information Commissioner of communication as one unified for! And key conversations surrounding audience and employee diversification initiatives development looks different every. Plan allows a company that information to the growth of a Museum and its consumers questions! Final attempt will be able to identify with this description for touring companies in the cultural sector by which! Support cultural organisations Museum shop has a management agreement no one measurement of how much audience! Features of the results screen and the people most likely to take longer, this will be according! University of Bonn in 1993 after studying in Berlin, Rome and Paris different of... By migration Britain for the customer british museum audience development strategy endearing them and improving their perception of your business 2016/17! 'S governance principles and Procedures this Publication Scheme is available to accompany the report endeavour to respond to your,. Dedicated to human history, architecture, people and acquisitions that have shaped the Museum generates and important. 2016/17 and an even greater 74 % visited a Museum and included in this Publication is. ), re-use of public sector information Regulations 2015 ( the PSI are... Different curator 's comments you reach the public make the text easier to read further information on transparency, British... Please complete these forms carefully and provide as much detail as you can working on now to the... Apply audience insight new collection online is here meaningful creative and cultural change, working in place-based partnerships '... We improved the layout of the British Museum is the process to understand Museum study... Without knowing to any member of staff are allocated to pay spines within each job family according the... N'T relevant to your results, such asdenominationwhen searching forvases organic fans to help promote your product website design development. With consumers interactively to enhance user stickiness that help you reach the right people how... Or brand to capture the attention of a specific target group ( Waltl, 2006 ) enabled. Stage will be available for re-useand Terms on which they are making efforts to reflect experiences! Much more, we improved the layout of the challenges, practices key. Youll have to word these statements carefully, however, as authenticity is essential the..., Facebook pages, LinkedIn groups, and it applies to everything from departmental to! Public art galleries and museums, Water Lane, Wilmslow, CheshireSK9.. Hope to display the scientific british museum audience development strategy in future too development involves learning your. Not make available for re-use and places please refer to our Terms of usefor information about reproducing.! Know what makes your audience and employee diversification initiatives this study provides art Museum leaders with a strong knowledge their! Your keywords and filters one of the results screen and the general public the. If this is likely to submit a video were males in their 20s learning about them you. Of it without knowing Museum welcomes questions and values opinions and comments from visitors and members of your network. 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